I’m Daniel Tudor. I write the web pages, ads and emails that explain a business clearly enough that people actually buy from it. I work with small businesses, online stores, and the studios that build their websites.
Quality workmanship. Over twenty years of experience. Customer satisfaction guaranteed. Competitive prices.
Every one of those is probably true about you, and not one of them is helping you, because the three competitors your customer looked at before they found you said the same four things in the same order. When every option says the same words, the words stop doing the choosing for your customer. So they choose on price instead, or they choose nobody at all and close the tab.
Here is the same plumbing business written both ways.
What almost everybody has
Welcome to our website. We are a family owned business with over 20 years of experience serving the greater area. We pride ourselves on quality workmanship, competitive pricing and excellent customer service. Our team of trained professionals is committed to exceeding your expectations on every job. Contact us today for a free quote!
What I’d write instead
Your drain is backing up and it’s Sunday. We answer the phone on Sundays. Most jobs we’re at your door within three hours, and we’ll tell you on the phone roughly what it’s going to cost before we come out, so there’s no surprise when we’re standing in your kitchen.
Twenty two years doing this in Fairfield. If it turns out you don’t need us, we’ll tell you that too.
Same business, same facts, same twenty two years behind it. The difference is that the second one starts where your customer actually is, which is standing in their kitchen at eight on a Sunday morning looking at water that isn’t going anywhere.
The first version ends with Contact us today for a free quote!, which is how nearly every small business website ends.
Look at what that asks of the person reading it. Begin a process of unknown length, with an unknown outcome, by explaining your problem to a stranger who might then ring you every week for a month. Nothing tells them how long it takes or what they get at the end. So they tell themselves they’ll do it later, and later is where your enquiries go to die.
What I’d put there
Tell us what’s happening and we’ll tell you what it costs. Most calls take four minutes.
Now they know what happens, roughly how long it takes, and what they end up holding. Nothing about your business changed. The number of people who pick up the phone does.
These are real ads I found running on Facebook and real listings from online stores. The businesses aren’t named, because none of them asked to be an example.
A chimney service, running five ads
What’s running
What I’d run
That first one is a website title. It works on Google, where somebody already typed those words into the box. On Facebook nobody went looking for you, so a list of your service categories gives them no reason to stop scrolling.
A handmade mug in an online store
What’s listed
What I’d write
Same facts, every single one of them. The difference is that each fact now answers “so what”, and the thing your buyer is actually wondering about gets answered before your specifications do.
A chimney sweep, same ad since January 2024
What’s running
What I’d run
A deadline that never arrives teaches everybody who sees it twice that your deadlines aren’t real. The replacement has urgency in it that’s actually true, because the weather doesn’t negotiate with you.
A kitchen company, five ads, one button
What the button says
What I’d say
Get Directions asks a stranger at nine in the evening to put your address into their car. The other one costs them nothing and leaves you a name and a number, and then you’re the one making the call.
I go through the Meta Ad Library looking at what small businesses are actually running, and I pull apart what I find. Not to be clever about it. It’s how I learn what a market is saying, so that when I write for somebody in that trade I already know what everybody else sounds like.
There are five written up in full, with the reasoning for each one.
Gian K9 Academy — Ocala, Florida
Dog training, board and train programmes. His funnel page was about 150 words long and every button on it said Claim My $200 Discount Voucher.
The trouble is that a multi week board and train programme doesn’t get bought off a web page, it gets bought on a phone call. His own other website was already offering a free consultation, and the page people were actually landing on never mentioned it.
I rewrote the page and moved the call to action to Book My Free Phone Call, and claim $200 off. Same offer, one step earlier, aimed at the thing that actually closes.
I’m not going to show you a revenue figure, because I don’t have one and I’m not going to invent one. What I can show you is the thinking, and the rewrite itself if you’d like to read it.
A web page rewrite starts at $149. Two working days from the moment you send me the web page and the one job you’d most like more of. You read every word before you pay anything, and if it reads like nonsense to you then you don’t pay and we both get on with our week. A full website is quoted on what’s actually there.
White label web page copy starts at $79. It comes back as your work, your client never hears my name, and you bill it on however you like.
Either way. I work European hours. For UK clients that means the same working day. For the US it means overnight, so a brief you send today is finished and waiting when you start tomorrow.
You read it first. Every time. I send the finished work, you read all of it, and you pay after. If it isn’t what you wanted, you don’t.
The web page, and one sentence about the job you’d most like more of. That’s it. If there’s anything else I need I’ll ask, and it will be two questions rather than a questionnaire.
Not yet, and I’m not going to invent any. I started writing under my own name in January, and the honest position is that I can show you the thinking and the work, not a percentage. If that isn’t enough for you, I’d far rather you knew now than after you’d paid me.
Small ones, yes. A single presentation page or a small Shopify store, written and built, starts at $279. That’s the copy and the build together, live and working, with a form that comes straight to your phone.
What I don’t do is large or complicated builds, booking systems, memberships, anything with a database behind it. If that’s what you need, I’d rather point you at somebody who builds them properly than learn on your money.
Say so when you write and I’ll tell you straight away whether I can. I won’t agree to a date I’m going to miss.
English and Romanian.
Daniel Tudor. I started Tudor Associates in January 2026, after five years of doing versions of this for other people.
Two of those years were at GodX, a web development and marketing company, where I ran the copywriting and the marketing for the clients. So if you build websites for a living, I’ve already worked on your side of the table, and I know what a decent handover looks like and where projects usually stall.
Before that, a year in sales and marketing at Pythia Sociodinamical Technologies, an AI company. And two years before that helping content creators, mostly fitness coaches and make-up artists, grow their Instagram accounts, which is where I learned that the words do the work.
I work in English and Romanian, out of Europe, and I answer my own email. No account manager, nobody to be passed along to, and nobody else reading your work before you do.
You’ve just read about fifteen hundred words of mine on a website you didn’t plan to visit today. That’s the whole argument, really. Writing that holds somebody’s attention is the same writing that gets them to pick up the phone, and the only difference between this page and yours is that somebody sat down and thought about what the reader actually wanted to know.
Send me the web page you’d like reviewed, and the one job you’d most like more of. I’ll tell you what I’d change and why, and you’ll have it back within two working days.